UNDER ARMOUR AND SPEED LACROSSE PARTNER TO FORM
‘SPEED LACROSSE POWERED BY UNDER ARMOUR’
National Coed Youth SPEED Lacrosse Leagues for Kids in Grades K-8
TAMPA FL, September 20, 2018 – Under Armour Inc. and SPEED Lacrosse have agreed to join forces to launch innovative youth lacrosse leagues for boys and girls in grades K-8. SPEED Lacrosse Powered by Under Armour leagues will commence play in 2018 and be available nationwide.
SPEED Lacrosse is a pioneering new sport that reduces barriers to entry and extends the playing life of those who love the sport. Rooted in the traditions of box and field lacrosse, SPEED’s “½ x 10” philosophy (10 times the touches in half the time) and the design of the game are specifically intended to introduce the sport to new players and increase engagement in fun and competitive ways. Each 3 v 3 match features continuous action that aids in the development of stick skills, fitness, foot speed, communication & field IQ. There is no mandated equipment except for a regulation lacrosse stick and mouth guard. Eye protection is permitted and no long poles or goalie sticks are allowed.
“SPEED Lacrosse is the pure lacrosse I played with my brothers in the back yard and it turns out many others did as well. No pads, no helmets and no set goalies. Just 3 v 3 game play with a lot of action, a lot of goals and a lot of fun” said Casey Powell, American lacrosse superstar, Hall of Fame member and founder of SPEED Lacrosse. “We are thrilled to team with such a creative and innovative partner as Under Armour to bring our unique sport and the ideals it is founded on to kids across the country.”
“We are excited to partner with SPEED Lacrosse to bring the opportunity to play and enjoy lacrosse to young athletes nationwide who are sure to love the game” said John Kaleo, Owner/COO Under the Lights Sports Leagues. “Spirited, safe and inclusive events are the hallmark of the youth initiatives supported by Under Armour. No doubt SPEED Lacrosse Powered by Under Armour will be another great example.”
More information on the league and opportunities for lacrosse entrepreneurs to get involved can be found at www.UASPEEDLACROSSE.com
About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland is a leading inventor, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand’s innovative products are sold worldwide to consumers with active lifestyles. For further information, please visit www.uabiz.com.
About SPEED Lacrosse
SPEED Lacrosse™ is a pioneering new action sport that incorporates key attributes from basketball, soccer, hockey and tennis. Founded by a team led by American lacrosse legend and Hall of Fame member Casey Powell, SPEED was developed to exponentially raise lacrosse participation for both men and women, significantly reduce barriers to entry and make sampling lacrosse simple. SPEED Lacrosse™ also improves lacrosse training and facilitates long-term player retention across all ages and skill levels. Anyone, Anytime, Anywhere!™ SPEED is presently accepting applications for SPEED Accelerators, independent ambassadors looking to manage territories for high school through adult leagues throughout the country. For detailed information, please visit https://speedlacrosse.com/